Brand 100 US Hispanic Returns to San Diego with Its Second Edition: More Buyers, More Business

Brand 100, the leading platform in Latin America connecting top advertising, media, and services companies with the most influential advertising investment buyers, announces the return of its US Hispanic edition with a stronger, more business-focused proposition.

The second edition of Brand 100 US Hispanic, to be held from August 25–27, builds on 17 years of industry experience with active editions in Mexico, Colombia, Brazil, Argentina, Chile, Peru, Central America, Spain, Italy, and a regional LATAM edition — establishing itself as a global ecosystem connecting supply and demand across the advertising industry.

Where Buyers and Solution Providers Meet

At the heart of Brand 100 lies a clear premise: business happens when media investors connect directly with the right partners.

That is why the event brings together the leading advertising buyers — those directly responsible for media investment within brands — with the ecosystem of media outlets, platforms, and service companies that offer concrete solutions for growth in the US Hispanic market.

In a landscape where Latino purchasing power in the United States continues to expand, this type of connection is no longer optional — it has become a strategic priority.

A Format Designed to Do Business, Not to Listen to Conferences

The event is built around an intensive agenda of pre-coordinated one-on-one meetings, where every participant arrives with meetings already defined based on their specific business interests.

Through a wishlist system and a smart scheduling platform, both buyers and media and service companies have prior access to participant profiles and can actively select who they want to meet. This allows each attendee to build a personalized agenda before arriving at the event, ensuring meetings that come with context, intention, and high closing potential.

The format includes:

• Pre-scheduled one-on-one meetings, built in advance based on each participant’s objectives
• Small group presentations of approximately 10 buyers, creating closer and more effective interactions
• Plenary sessions, where sponsors present their solutions for 30 minutes in front of all buyers
• Strategic networking, designed to strengthen relationships and accelerate decisions
  More than an event, Brand 100 functions as a high-value meeting platform where commercial relationships are built and concrete opportunities are activated.

A Year of Global Expansion

2026 marks a turning point for Brand 100, with its expansion into Europe and new editions in key markets such as Italy and Central America, reinforcing its positioning as a truly international platform.

The US Hispanic edition thus solidifies its role as a bridge between the global media ecosystem and one of the most dynamic and relevant markets in the United States.

A Platform That Connects Decision with Opportunity

“Brand 100 US Hispanic arrives at its second edition with a vision proven across 11 countries: business happens faster when those with budgets and those with solutions share the same space for 72 hours,” says Arturo Cuestas, CEO of FocusMedia Events.

Brand100 US Hispanic / August 25–27, 2026 / Hilton San Diego Bayfront
Information & registration: iserrano@focusmediaevents.com