U.S. HISPANIC
Canela Media closes oversubscribed US$32 million Series A funding
Maribel Ramos-Weiner| 25 de febrero de 2022
Isabel Rafferty Canela Media
Canela Media announced the completion of an oversubscribed US$32 million Series A funding round. The investment was co-led by Acrew Capital and Angeles Investors with participation from Link Ventures, TEGNA Ventures, and Samsung NEXT. BMO Harris Bank provided an additional US$10 million of capital. In addition, existing investors BBG Ventures, Mighty Capital, Reinventure Capital, Portfolia’s Rising America Fund, Alumni Ventures, and Powerhouse Capital, continued their participation, bringing Canela Media’s total funding to date to US$35 million.
Canela Media is the single largest funded, Latino-owned company with the 4th largest amount of funding for a female in the media industry. Latinos create more business ventures per capita than any other U.S. racial or ethnic group, comprising 18% of the population. Yet, they still receive less than 2% of all venture funding.
The financing will be used to help Canela Media accelerate product development, produce new high-quality original programming for its flagship products Canela.TV and Canela Music, and to enable expansion further into Latin America.
Later this year, Canela will roll out the Canela Kids app focused on children’s programming. The company will also be adding 95 new positions in various functions, including engineering, operations, and programming.
“Canela Media set the standard for U.S. Hispanic consumer brand marketing in streaming media,” said Isabel Rafferty, founder, and CEO of Canela Media. “From inception, we made it our mission to serve the underrepresented U.S. Hispanic consumer, while bridging the gap to multicultural audiences for marketers. We look forward to helping more brands capitalize on our unparalleled and in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with U.S. Hispanics.”
Commenting on Canela Media’s success, Richard Wolpert, venture partner at Acrew Capital, stated, “We continue to see significant business opportunities and growth coming from the U.S. and Latam Hispanic consumer segment, particularly in streaming media where consumers are looking for viewing options tailored to not only their language, but also their content consumption desires. Canela Media’s approach of “For Latinos, by Latinos” has helped them remain authentic and attract brands seeking to truly connect with multicultural audiences.”
