U.S. HISPANIC
Canela.TV: We have in development several original shows
Maribel Ramos-Weiner| 25 de mayo de 2022
Gachi Ciurluini y Jerry Leo
Some of the new originals shows that Canela.TV has in development include a daily, half-hour entertainment magazine focused 100% on Hispanic celebrities that will be combined with red carpet shows; a true crimes show with stories from Central and South America, as well as a US and Hispanic celebrity profiling show.
“I feel like there is not a space on today’s TV today for Hispanic celebrity profiles. I want Canela Media to be the place where you can see the biographies of those figures. We are talking to several high-caliber production companies that could do these profiles quickly,” said Jerry Leo, Chief Content Officer of the company.
At the upfront, Canela Media presented several original content such as the reality show Abuela Knows Best, based on an idea by Isabel Rafferty, the company’s CEO. The idea is to produce at least eight episodes. “We are still working out the details, the name, and the production company,” he said.
Gachi Ciurluini, director of Programming, noted that Canela.TV currently has 20 linear channels, but the idea is to reach 50 by the end of this year. “We will release new content every week, 12 to 15 titles per week. We are open to working with new fresh voices.”
For Canela Kids, which launches in August, they will be releasing 1,500 hours of content, original and acquired. “It will be a one-stop for children’s content with classic, existing, and new content. We will have more than four linear channels for children. We will also acquire films. Maggie Salas-Amaro is working on covering several specific demographic areas within Canela Kids,” said Joe.
For Canela Sports, they are already working on World Cup content and they have five linear channels, one of them with beIN SPORTS.
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