U.S. HISPANIC
Cannes Lions 2024: A festival of innovations, networking and Artificial Intelligence
24 de junio de 2024
In the note, all special award winners at Cannes Lions 2024
This year, the Cannes Lions Festival presented a more refreshed edition with an emphasis on silver and bronze Lion winners, who were able to celebrate their wins at an evening ceremony and photo shoot. It was a new aspect that many of the silver and bronze winners appreciated.
Among the trends, what in the past was a proposal, this year was a reality: cases executed with Artificial Intelligence (AI); the diversity in the juries was crucial in the voting process, as it allowed to broaden the critical eye; and that much of the networking is beginning to live outside the Cannes Lions Palais.
U.S.Hispanic market won seven Lions, down from eight in 2023. 2022 continues to be one of the best years for Hispanic agencies, with 21 Lions.
Latin America, for its part, made a significant mark at the festival. Peru, with one Grand Prix, four gold, four silver and five bronze Lions, stood out as the most winning country in the region after Brazil. Circus Grey’s Sightwalks campaign for Cemento Sol made history by winning gold Lions in all the awards galas.
Mexico won 14 Lions, including two gold for the campaigns This Is Not A Game for Movistar and The E-Commerce Of Trust for Gahr Wecapital. These victories underscore the diversity and creativity of Mexican talent.
Colombia, in turn, also shined with 12 Lions in total. Ogilvy Filter Caps‘ campaign for Filsa Colombia won a Gold Lion, while Buentipo Archor / DDB’s Imagine With Petacos and Media.Monks’ Beer Retirement Account, for Poker beer, accumulated several metals.
Costa Rica also celebrated. It won its first Lion in the Glass category: The Lion for Change. This historic achievement was a bronze Lion that marks a significant advance in the country’s creativity.
Simon Cook, CEO, LIONS, said, “As we wrap up another year of the Cannes Lions International Festival of Creativity, I hope everyone feels an extraordinary sense of pride and a rejuvenated sense of energy and inspiration in our industry. I’d like to congratulate each and every winner – as well as those shortlisted – on being recognised by your peers as demonstrating the greatest, most effective creativity our industry has to offer.”
Special Awards were also announced tonight. To demonstrate Cannes Lions’ commitment to transparent and accurate results, the four-stage award process includes PwC as Process Integrity Partner.
Creative Company of the Year
1. WPP
2. Omnicom
3. Interpublic Group
Network of the Year
1. Ogilvy
2. Publicis Worldwide
3. DDB Worldwide
Independent Network of the Year
1. Rethink
2. Edelman
3. Serviceplan Agenturgruppe
Agency of the Year
1. Publicis Conseil, Paris, France
2. Rethink, Toronto, Canada
3. Ogilvy, New York, United States
Independent Agency of the Year
1. Rethink, Toronto, Canada
2. Edelman, London, United Kingdom
3. Klick Health, Toronto, Canada
Palme d’Or
1. Smuggler, United States
2. Revolver, Australia
3. Uncharted Limbo Collective, United Kingdom
4. O Positive, United States
5. Iconoclast, France
Creative Brand of the Year
1. Coca-Cola
2. Heineken
3. Apple
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