U.S. HISPANIC
Castalia: Working on FAST and streaming for an audience that demands better content
4 de febrero de 2024
Luis Torres-Bohl, spoke with Ríchard Izarra about the changes in the industry and how they are adapting as a company
Castalia Communications, considered one of the most innovative companies in the industry, is currently committed to strengthening FAST. Its founder, Luis Torres-Bohl, spoke with Ríchard Izarra about the changes in the industry and how they are adapting as a company.
“For some time, everything we have been doing is regarding FAST channels, streaming, and the new trends invading the market. For me, it is good news because it means that the audience loves us and demands better content to watch will now have it,” he commented.
Regarding the 2024 edition of Natpe Global, he said it is a market that tends to grow: “It is making NATPE great again, and I think those behind it have done an excellent job. I have had meetings with many people from the industry. It looks like a more promising future.”
Torres-Bohl spoke about the 20 years of the channel Mexicanal and said: “For me and the team, Mexico has been a great experience on trying to bring unique content that complements what exists in the Hispanic market on US media.”
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