U.S. HISPANIC
CBeebies joins the Facebook community in Latin America and the US Hispanic market
Maribel Ramos-Weiner| 10 de febrero de 2012
The new Facebook page is titled CBeebies Latinoamérica & US Hispanic
CBeebies announced that it has joined the Facebook community in Latin America and the US Hispanic market as part of a strategy to offer parents and educators new ways to access its extraordinary content whenever and wherever they need, according to the market trends. The new Facebook page, titled CBeebies Latinoamérica & US Hispanic, is designed mostly for parents and seeks to strengthen ties with this audience segment by promoting dialogue in a space that allows them to share their experiences with the brand and the channel as part of a community formed around the content and benefits CBeebies has to offer.CBeebies host Roser Cabañas, who supports the channel’s mission of helping kids learn through play, also has a presence on the Facebook page. “Technological advances are constantly transforming consumer habits, opening the door to new opportunities for reaching our adult audience on different platforms. Our Facebook presence is a step forward in the process of guaranteeing access to CBeebies at the time and place parents want to find information about the channel. It’s a way of increasing the benefits CBeebies offers consumers as one of the best known and trusted brands in the children’s TV industry,” explained Sergio Leos, Marketing director at BBC Worldwide Channels Latin America / US Hispanic.
