U.S. HISPANIC

César Conde from Univision: Finale of ¡Mira quién baila! reached 9.5 million viewers

Marcela Tedesco| 23 de noviembre de 2010

The three-hour grand finale of Univision’s hit reality dance competition ¡Mira quién baila! (Look Who’s Dancing!), which aired last Sunday, reached 9.5 million viewers who watched some or all of the broadcast.Attracting an average audience of 5.1 million Total Viewers 2+, 2.6 million Adults 18-49, 1.3 million Adults 18-34, and 1.6 million Persons 12-34, the conclusion to the show’s first season was the highest-rated telecast in the program’s full run. Additionally, it was the highest reality show finale ever in the network’s history among Total Viewers 2+. The grand finale of ¡Mira quién baila! helped Univision take the #4 spot during the highly competitive Sunday 8-11pm time period, beating CBS among all Adults 18-34.“Thanks to the exceptional work of our production team, the program truly ended on a high note and we are poised to continue building on this momentum as we make Sunday nights bigger than ever,” said Cesar Conde, president of Univision Networks.Additionally, the grand finale of this Endemol format beat original airings of various English-language programs, delivering more Adult 18-34 viewers than ABC’s America’s Funniest Home Videos, CBS’ Amazing Race 17 and CSI: Miami; as well as more Adult 18-49 viewers than ABC’s America’s Funniest Home Videos.The full season of ¡Mira quién baila! generated a record-breaking 14 million votes from viewers who called or texted in support of their favorite contestant. The finale episode alone drew nearly 5 million votes. Young Mexican actor Vadhir Derbez was announced as the audience’s favorite.

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