U.S. HISPANIC
César Conde of Univisión: Our original production strategy remains intact
Maribel Ramos-Weiner| 12 de octubre de 2010
(Maribel Ramos-Weiner). For César Conde, President of Univision Networks, the new agreement with Televisa ({see related info;http://produ.com/television/index.html?Noti=82058}) allows both companies to take advantage of the opportunities they did not have access to before, which together can now be maximized in the U.S.This is a very important and excellent moment not just for Univisión, but also for Televisa. These two companies go way back and together we will be able to seize new opportunities in the U.S., said Conde to PRODU.When asked about the effects the amendments to the PLA could have over the original production strategy that started with Univisión Studios, Conde was emphatic: Our original production strategy remains exactly the same. Our programming strategy has two parts: one is continuing to have access to the best content in the region, and the second is to produce or co-produce specifically for the Hispanic market. He emphasized the strategy has yielded strong ratings, and proof of that is the milestone of becoming the number-one Spanish-language network in primetime for an entire week for adults in the U.S. regardless of language ({see related info;http://produ.com/television/index.html?Noti=81453}).From a financial point of view, Conde explained that the transaction has different parts, one of them being that Televisa becomes a 5% owner of the company. We as companies are in a great place, not just from the perspective of corporate growth, but we have just come out of the recession much stronger than the English-language networks. This new influx of capital gives us the flexibility to invest in different areas of development and thus, it gives our capital structure great flexibility, added Conde.
