U.S. HISPANIC
Cine Sony Televisión achieved the highest ratings in the network´s history with Thanksgivings´ Cantinflas movie marathon
Maribel Ramos-Weiner| 15 de diciembre de 2016
The Thanksgiving programming stunt also propelled Cine Sony Televisión to a #1 finish in coverage area ratings for the entire month of November
Cine Sony Televisión achieved the highest ratings in the network’s four-year history with its movie marathon of films starring legendary Mexican crossover comic star and Golden Globe winner Cantinflas.
Based on comScore/Rentrak data, over the course of the four day Thanksgiving holiday weekend, from November 24 through November 27, Cine Sony Televisión reigned as the #1 entertainment network among all Spanish-language cable programmers in both average audience and coverage area ratings.
The Thanksgiving programming stunt also propelled Cine Sony Televisión to a #1 finish in coverage area ratings for the entire month of November, outperforming both major Spanish-language broadcast and cable channels such as Univision, Telemundo, Galavisión, ESPN Deportes, Cinelatino, Discovery en Español, NBC Universo, and Nat Geo Mundo.
Between November 24 and 27, Cine Sony’s homage to Cantinflas netted it the #1 most watched entertainment network in all of Spanish-language cable in total household viewership, A18-34 and A18-49, and outpaced #2 ranked Discovery en Español by 22 percent in viewership. Fueling the network’s first-ever monthly ratings crown, according to comScore/Rentrak, a whopping 85% of Cine Sony Televisión’s distribution audience tuned in during the month of November.
“In a world where content is king, we knew a supersized serving of Cantinflas during Thanksgiving would deliver in a big way for our loyal viewers who enjoy watching movies as a family and advertisers looking to reach the coveted and highly engaged Hispanic A18-34 and A18-49 demographic. We’re tremendously proud to not only have achieved the highest ratings in Cine Sony’s history during the Thanksgiving holiday weekend but also excited to be able to offer an even greater share of fans the opportunity to experience the legacy of Cantinflas via On Demand, anytime, anywhere through the remainder of the holidays, ” said Tom Troy, SVP distribution, Sony Pictures Televisión U.S. Networks.
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