U.S. HISPANIC
Cine Sony Television: The U.S. Hispanic market provides a significant growth opportunity for SPT
Maribel Ramos-Weiner| 18 de septiembre de 2012
Sony Pictures Television ventures into the U.S. Hispanic market with its first pay-TV channel. PRODU spoke with Superna Kalle, senior vice president of U.S. Networks at SPT and general manager of Sony Movie Channel and Cine Sony Television, about this new endeavor.As one of the fastest growing populations, the U.S. Hispanic market provides a significant growth opportunity for SPT. With that increased audience comes an increased demand for content that is both culturally relevant and entertaining to audiences, which is exactly what Cine Sony Television will offer. The Spanish-language network features a variety of genres including the best Hollywood movies, popular, action packed TV series and a global line up of Latin music artists, said Kalle.The channel offers show ranging from Los Caballeros las Prefieren Brutas to The International. Cine Sony Television offers a wide variety of high-quality series and feature films. Programming is selected from multiple studios including the Sony Pictures library, featuring more than 3,500 films, including 12 Best Picture Academy Award winners. Looking ahead, we do expect to offer original content for this audience, added Kalle.She expects that this demographic will continue to grow along with the projected population growth as long as distributors continue to add compelling channels.Our goal is to reach every Hispanic pay-TV household in the U.S. Cine Sony Televisions launch on FiOS TV in August was just the first step towards reaching that goal. Were currently speaking with several carriers and have plans to expand on additional platforms very soon, added Kalle.
