U.S. HISPANIC
Cinelatino: We are in a privileged position thanks to our MVS partners
Maribel Ramos-Weiner| 28 de octubre de 2012
Jim McNamara, Cinelatino chairman
Cinelatino will soon reach its 15th anniversary in the U.S. Hispanic pay-TV market. Channel chairman Jim McNamara is pleased with the signals performance and points out it has achieved two key goals for a pay-TV channel: distribution and content quality.We are in a privileged position thanks to our MVS partners. Cinelatino is the most widely distributed Spanish-language movie channel. We have the distribution and weve fought hard to offer our viewers the best movies. We have invested in programming and ratings show it, said McNamara.He points out the channel buys many current movies from Mexico, Colombia, The Dominican Republic, Puerto Rico, and other Latin American countries and from a wide array of distributors. Some of the titles that need to be highlighted because they premiered shortly after their debut in Mexican theaters are Ella y el Candidato, Cartas a Elena and El Efecto Tequila, said McNamara, adding that the channel premiers 12 to 14 movies each month.Cinelatino has VOD offers on Comcast and Cox, and expects to have similar offers with all remaining operators by next year.Nielsen ratings suggest a high level of viewer satisfaction with our product and there is a possibility that well start including advertising in the future. It is not imminent yet, but were exploring the idea, said McNamara.
