U.S. HISPANIC
Cinemax refreshes brand offering
Maribel Ramos-Weiner| 1 de noviembre de 2019
Promo Cinemax
Cinemax announced a refreshed brand offering based on multiscreen entertainment that adapts, complements and nourishes the viewer’s experience through multiple screens and digital spaces.
The channel is rebranding as an accessible presence wherever and whenever its viewers are, offering fans a seamlessly integrated entertainment experience. The innovation also gives brands added value opportunities to showcase their offerings to diverse audiences who are always looking for new and appealing communications.
“This creative brand refresh embraces the content that we carry and the audiences that we serve, extending the storytelling experience through rich multimedia that transcends the traditional TV screen,” said María Iregui, senior director for Cinemax Networks. “We’re looking forward to solidifying an experience that engages them with stories that they’ll want to watch over and over again.”
More than just a channel for movies and series, Cinemax now has a renewed focused on engaging viewers and clients with content experiences that extend beyond its programming through short-form content that will be aired during breaks and on social media and digital platforms.
Cinemax will be engaging fans through behind-the-scenes celebrity content Detrás de, instructional/how-to content Instrucciones para, famous quotes and historical content Entre Comillas, and other immersive pieces that extend the fan’s entertainment experience to multiple screens such as Expectativa vs. Realidad, which has driven increased engagement with a play on the comparison between what we watch in movies and with the real life of the audience.
Cinemax also recently updated its weekend programming blocks to allow viewers to easily understand the brand’s attributes and create an appetite for its best movies and series. The channel highlights its primetime lineup of content on Fridays with Cinergia, Función Máxima on Saturdays, Filmanía on Sundays and with afternoon content on the weekends with Cine Para Todos.
Over the last eight years, Cinemax has grown in both ranking and rating in all the territories where it is present, becoming a preferred channel for audiences and commercial brands. The channel reaches over 50 million households, and an average of 40 million unique individuals every month.
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