U.S. HISPANIC
Cisneros Interactive: Market leans towards OTT platforms
Maribel Ramos-Weiner| 28 de febrero de 2014
One of the main undertakings of Cisneros Interactive is extending TV to other screens, told PRODU Víctor Kong, president of the division. He claims the market leans in that direction, but people need time to adopt these new ways of consuming content.Were having several discussions about how to expand the TV screen, and already have concrete projects to execute. This issue is coming up in some countries and some channels already have the digital platform as their extension, but very few have a simultaneous feed through an app. In many cases its a matter of rights and of cost, but these are the kind of things were looking at, said Kong.Regarding the growth of the OTT platforms, Kong said its slow in Latin America, where the main obstacle is the issue of rights, but there will surely be an evolution. Platforms such as Netflix already compete in several countries, and were paying attention because its a good option for the consumer, but they need time to adopt them in Latin America.
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