U.S. HISPANIC
Jorge Rincón of Adsmovil to speak at the morning sessions of MIPTV 2013
Maribel Ramos-Weiner| 5 de abril de 2013
Jorge Rincón is a 17-year industry veteran heading a number of mobile startups and digital initiatives
Adsmovil, the Cisneros Group of Companies mobile advertising network in Latin America and the U.S. Hispanic market, announced that its COO, Jorge A. Rincón, will be a speaker at the April 9th edition of the MIPCube Talks Morning Session titled Building A Loyal & Invested Audience, part of the MIPTV 2013 conference being held at the Palais des Festivals in Cannes, France, from April 8th through the 11th. During the session, experts of the world of interactive content space will explain in detail how to attract, build and increase the audience for the production, engagement and distribution of digital content. Rincón will present Adsmovils case study on U.S. President Barack Obamas 2012 mobile advertising campaign that targeted Hispanic voters in the battleground states, a strategy that greatly contributed to his reelection, driven by the commanding Latino vote. The mobile advertising campaign targeting Hispanics was a new way to connect with voters that didnt exist in the presidential election of 2008. Mobile advertising is definitely the one avenue through which to directly engage targeted audiences more efficiently, Rincón explained. Jorge A. Rincón is a 17-year industry veteran heading a number of mobile startups and digital initiatives. Prior to joining Adsmovil, he held such positions as CEO of the digital ad network RedMas, CEO of LatCel, cofounder of Up-Mobile Corp., and COO of StarMedia Networks. Tuesday mornings MIPCube session will be moderated by Louisa Heinrich, founder of Superhuman Limited, and accompanying Mr. Rincón will be fellow speakers Sam and Nic Chapman, creators of Pixiwoo; and Philip DeBevoise, President & Co-Founder of Machinima. By the 2016 presidential election, mobile strategies will be a greater player and far more advanced since its estimated that the number of American adults with mobile devices will climb to as much as 70 percent, or even higher, Rincón added.
