U.S. HISPANIC
CNN en Español and Siempre Mujer team up on integrated media program to empower Latinas
Maribel Ramos-Weiner| 17 de julio de 2011
CNN en Español and Siempre Mujer team up on integrated media program to empower Latinas
Siempre Mujer magazine and CNN en Español announced a new multi-media initiative, Querer es poder, to celebrate U.S. Latinas and empower them to achieve their own dreams.Using the media assets of CNN en Español and Siempre Mujer, the new initiative will promote the Querer es poder series through in-book, broadcast and digital content across both of the companys platforms.Querer es poder kicks off this fall and will cover the motivations, challenges and achievements Latinas face in the process of becoming successful.Our media companies are uniquely aligned in their focus of providing Spanish-language lifestyle content to women. This collaboration will enable Siempre Mujer, which reaches over 3 million homes, and CNN en Español, distributed in 5 million homes in the U.S. and 26 million in Latin America, to provide marketers with an unprecedented opportunity to reach Latinas across multiple platforms, said Enedina Vega, publisher, Meredith Hispanic Ventures.At CNN en Español, we are always looking for new ways to deliver relevant, engaging content to our viewers. This partnership with Siempre Mujer is a powerful way to enrich our programming offering to women, with fresh perspective and expertise designed to enrich their lives, said Cynthia Hudson, SVP and general manager of CNN en Español and Hispanic strategy for CNN/U.S.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (11)
7 de julio de 2011
Jorge Castañeda and Carlos Alberto Montaner to join CNN en Español
6 de marzo de 2011
6 de enero de 2011
7 de diciembre de 2010
CNN en Español: Miami is beginning to have more relevance on the production of our channel
20 de noviembre de 2010
CNN es Español launches its new image and programming this Monday 22nd
29 de octubre de 2010
7 de octubre de 2010
22 de julio de 2010
CNN en Español Launches the TV Special CNN Express: Inmigración
