U.S. HISPANIC
CNN en Español moves forward with new programming at Upfront presentation
Maribel Ramos-Weiner| 19 de mayo de 2016
Jeff Zucker, president of CNN Worldwide with Cynthia Hudson
During its Upfront presentation, CNN en Español announced a new and enhanced lineup that continues to build on the networks strategy of offering a multiplatform news network with fresh and original content, live breaking news programming, CNN Films and documentaries, CNN en Español Red Room, an interactive and social media space, and CNN en Marcha, a mobile interactive social media hub that travels to important venues all over the U.S.CNN en Español provides a variety of unique opportunities because we produce over 95% of our content and can work hand in hand to create unique audience brand experiences. With our audience growth and domination of social media, we want our advertisers to move forward with us as we engage our audiences on multiple platforms, said Cynthia Hudson, SVP and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. In 2017, CNN en Español will celebrate 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism. As part of the new and enhanced programming, the network also presented new weekend shows and more, among them Fernando del Rincón will host Fuentes Confiables, a weekly roundtable with rotating members of the Spanish-language media who come to discuss the hot topics of the week and the issues that are making headlines; Patricia Janiot will host Nuestro Mundo, a multiplatform show highlighting our best storytelling in an out-of-the box format; and Ismael Cala will present On The Road With Cala. Destinos, hosted by Alejandra Oraa, debuts a new look and will circle the globe in search of the latest destinations.
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