U.S. HISPANIC
CNN en Español taps Nielsen for national TV ratings
Maribel Ramos-Weiner| 3 de abril de 2018
Cynthia Hudson
Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español.
As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.
As a new client, the multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data, minute-level viewership metrics and daily measurement performance for all content aired on the network. Nielsen’s person-level data allows CNN en Español to better monetize its programs and ad inventory while offering agencies and advertisers more granular insights into their audience.
“As a leader in Spanish-language news content, we need to have a broad understanding of the U.S. Hispanic populations viewing habits and media consumption trends. We are excited about our expanded relationship with Nielsen and look forward to unlocking the full potential of our content,” said Cynthia Hudson, SVP and general manager of CNN en Español and Hispanic Strategy for CNN/US.
By leveraging Nielsen’s national TV measurement services, CNN en Español will have the flexibility to conduct a granular and comprehensive analysis of its audience for both live and time-shifted viewing and ratings data. In addition, the network will have intelligence data for custom demographic segments, TV consumption habits and audience characteristics.
“Hispanic consumption is a driving force of our domestic economy. It’s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Español fully understand the marketplace’s evolving dynamics,” said Peter Bradbury, managing director, Nielsen National Client Solutions.
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