U.S. HISPANIC
Comcast: The Hispanic market is key for our programming strategy
Maribel Ramos-Weiner| 4 de julio de 2019
Rafael Visbal Comcast 1
The US Hispanic market represents a key element in Comcast´s programming strategy. Regarding signals, they already have 60 Hispaic channels on the X1 platform, as well as contents such as the coverage of soccer tournaments like the America Cup and the FIFA´s Women´s World Cup.
“On the X1 we have around 7 million homes that represent 40 million Spanish speakers. Additionally, for us the Hispanic market is very important regarding soccer since today they are the segment that consumes this sport the most. During the 2018 World Cup, we had around 32 million Hispanic viewers who watched almost a thousand minutes of World Cup programming, we wer in 80% of Hispanic homes in the US,” comments Rafael Visbal, VP Commercial Development for the region of Florida at Comcast.
Visbal stressed that the growth in Latino users who have the X1 has been exponential. “A couple of years ago, we were talking about 30% of users, we are now reaching 50%, if not more,” he ended.
