U.S. HISPANIC
Cox Communications celebrates Hispanic Heritage Month
Maribel Ramos-Weiner| 16 de septiembre de 2011
Yarel Ramos from mun2 is featured in Coxs new marketing campaign
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Coxs new marketing campaign that includes popular personality Yarel Ramos.Cox is highlighting a variety of programming on its On Demand line-up including selections that focus on Hispanic American history, documentaries that shed light on education and housing issues as well as cooking shows and entertaining programs. Among the programming are Quinceanera (A Sony Pictures Classic Release), Camino a la Corona 2011 (Telemundo), ¡Mira Quién Baila! (Look Whos Dancing!) (Univision), The Motorcycle Diaries (Universal), Latino List (HBO) and Trópico de Sangre (HBO Latino).This month also marks the kick-off of Coxs new marketing campaign featuring Yarel Ramos from mun2. Cox has been a part of the Hispanic community for years, and were excited to introduce a fresh campaign to this audience. Yarel is passionate about working with the community and widely admired for her work with mun2 and not-for-profit organizations, and were excited to work with her on this campaign, said Tony Maldonado. The campaign includes:30 and :60 Spanish and English-language television and radio spots, direct mail, print, online banners and a social media presence on Facebook and Twitter. The campaign will run in Coxs Arizona, California, Las Vegas, Oklahoma and New England markets. The campaign is designed to drive traffic into Cox retail locations, calls into the call center where representatives are available to discuss customers options in Spanish or English, or to Coxs web sites at {www.cox.com} or {www.cox.com/espanol}.
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