U.S. HISPANIC
Dailymotion Advertising Expands into Latin America, Led by Lara Krumholz, General Manager and SVP LATAM
16 de octubre de 2024
Lara Krumholz, General Manager and SVP of Latin America
Dailymotion Advertising is proud to announce its expansion into Latin America with the opening of new offices in São Paulo, Mexico City, and Miami. This strategic move, under the leadership of Lara Krumholz, General Manager and SVP of Latin America, signals a major step forward in accelerating the company’s operations in one of the fastest-growing digital markets.
Latin America represents an enormous opportunity for digital advertisers, with a rapidly expanding online video audience. In Brazil alone, 73% of the population watches online videos every day, making it one of the largest and most engaged video-consuming markets in the world. As Dailymotion already reaches over 72 million unique viewers in Brazil, 56 million in Mexico and a total of 1.15 billion globally, the company is uniquely positioned to capitalize on this growing demand.
Krumholz, who has spearheaded Dailymotion Advertising’s strategy in the region, emphasized the company’s vision: “We want to bring advertisers a solution that ensures their ads are showing up within contextually relevant content, optimized for maximum attention, and supported by industry-leading brand safety, market research and analytics. Our aim is to offer a 360° approach for online video campaigns backed by a creative studio, advanced market research capabilities, an AI Predictive targeting tech, all at scale to run video ads people love and engage with.”
Dailymotion Advertising combines innovative technology with creative solutions to deliver exceptional results. The platform leverages proprietary Predictive AI technology, which analyzes video content through text, metadata, sentiment, image, and sound analysis to deliver highly targeted campaigns. Its creative studio further enhances campaigns by offering unique ad formats, such as interactive 360 interactive Skins and tailored pre-roll ads, driving above-industry performance in a premium environment.
“There are many solutions in the industry,” Krumholz added, “but based on our global track record, we are confident we can elevate industry standards in Latin America by mixing the best in technology, creativity, Data insights and scale.” With its new offices and a talented local team, Dailymotion Advertising is well-positioned to provide advertisers with a powerful platform to connect with these highly engaged audiences. Key members of the team include Valeria Basmagi, Sales Director Panregional LATAM (Ex-Teads and IMS), Brenda Rodriguez, Senior Sales Manager Mexico (Ex Be content and MediaResponse) and Edivaldo Junior, Senior Sales Manager Brazil (ex Spotify and Yahoo). Together, they bring a wealth of regional expertise and a deep
understanding of the digital advertising landscape in Latin America, ensuring tailored and effective solutions for advertisers.
By offering a combination of advanced data insights, premium content, and creative innovation, Dailymotion Advertising is poised to set a new benchmark for video advertising across the region.
