U.S. HISPANIC
DIRECTV adds 22 new Out-of-Home live streaming channels from Viacom, Turner, Univision, Smithsonian and OWN to DIRECTV Everywhere
Maribel Ramos-Weiner| 17 de marzo de 2015
Tony Goncalves, senior vice president, Digital Entertainment Products, DIRECTV
DIRECTV, which pioneered Out-Of-Home (OOH) live streaming with its exclusive NFL Sunday Ticket app in 2009 and Audience Network in 2012, is now offering nearly 90 OOH live streaming channels through its DIRECTV Everywhere service with the addition this week of 22 new out-of-home live streaming channels from Viacom, Turner Broadcasting, Univision (Univision, UniMás and Galavisión), Smithsonian, and OWN. In the last year DIRECTV Everywhere has seen significant growth with a 40 percent increase in unique streamers, and nearly doubled streams.”DIRECTV is consistently evolving its TV Everywhere platform, product and user experience to meet the needs of our customers who are seeking a ubiquitous content experience across all of their devices and locations. With a 40 percent increase in users over last year its clear we are on the right path. Quality content consistently available across screens, coupled with the seamless search and discovery functionality of our product suite clearly drives engagement and user sentiment. We are at a turning point as an industry with regard to TV Everywhere, said Tony Goncalves, senior vice president, Digital Entertainment Products, DIRECTV.
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