U.S. HISPANIC
Discovery Familia commits to inspiring a more active lifestyle
Maribel Ramos-Weiner| 31 de marzo de 2011
Discovery Familia announced that it will join forces with The Presidents Council on Fitness, Sports and Nutrition (PCFSN) through their Presidents Challenge program to become a leading advocate among Hispanics for the Million PALA Challenge.The goal of the Million PALA Challenge, which was launched last September by PCFSN and the First Ladys Lets Move! initiativeto fight childhood obesity, is to motivate at least one million Americans to earn their Presidential Active Lifestyle Award (PALA) by this September.Discovery Familia has pledged to further drive awareness and involvement, through a number of on air, off air and grass roots initiatives that are aimed at encouraging Hispanic moms and their kids to get informed and sign-up to get fit.It is clear that there is a problem and we want to be a catalyst for change by providing U.S. Hispanic moms with the needed encouragement, information, as well as the tools and tips to help them and their kids lead healthier lifestyles and share quality time while being physically active, said Bilai Joa Silar, vice president and Channel director, Discovery Networks U.S. Hispanic, Discovery en Español and Discovery Familia.Starting this March, Discovery Familia introduces a brand new series during its Discovery Kids block,Bo on the Go, which airs from Monday to Friday at 12pm, aims to instill a love for exercise in children.
