U.S. HISPANIC
Discovery Familia released results of its informative Mom Study
Maribel Ramos-Weiner| 20 de septiembre de 2011
Hispanic women believe that Spanish TV has not been evolving with her
Discovery Familia released the results of its informative Mom Study at the Esa Soy Yo – Soy Latina awards ceremony held Thursday, September 15 on Capitol Hill. This extensive study was conducted in partnership with C+R Research and Latino Eyes in order to develop clearer insights into the evolving needs and expectations of the Hispanic Mom from healthcare and purchasing habits to education.Latinas in the United States comprise over 48% of the Hispanic population and 19% of the projected 124.7 million women in the nation. This study surveyed over 1,000 moms, who self-identified as Hispanic, between 18 to 49 years of age with children age 2 to 18. Data collected from the research will allow Discovery Familia to continue to shape a network devoted to her and touch on important issues that are priorities to Hispanic women and their children. Some of the study highlights are the following:On Empowerment: Seeing her own personal achievement is not exclusive from being a great mother for the Hispanic mom. 82% say that one of their greatest goals is to be a successful career person. 76% want to graduate from college and 79% look to be an inspiration for her children. On Media: Hispanic women believe that Spanish TV has not been evolving with her. There are too many novelas. The Hispanic mom would like to see more shows related to: Parenting (50%), Health and Nutrition (46%), Fitness (43%) and Do It Yourself (40%).On Culture: In addition to her desire for her children to get the best possible education, she is also planting cultural roots within her children with Spanish language books, radio and TV.
