U.S. HISPANIC
Discovery: Launch of HGTV is due to the huge amount of content we have after the purchase of Scripps
Maribel Ramos-Weiner| 25 de abril de 2019
Fernando Medin Discovery1
Discovery Latin America will launch at the end of April its new HGTV channel with factual programming on homes and gardens. Fernando Medin, president of Discovery Latin America/US Hispanic, commented that the launch of the channel is due to the huge amount of programming and contents the company has after buying Scripps Networks Interactive in 2017.
The channel already exists in the US and is on the top 10 of the pay-TV ranking and is among the five channels most watched by the female audience.
“Even though the entire world is focused on new platforms, we cannot forget that pay TV is a platform that works very well in audience and monetization. All our content is where viewers want to consume it. However, we think there is space in our offer for this brand and proof of this is that we are finding important distribution in the most relevant markets in the region,” said Medin.
The executive believes the big differentiator of Discovery with respect to other companies is that it has the control and they are owners of all their content and that pay TV has been responsible for the exuberance of contents the world enjoys today through linear TV and SVOD platforms.
“The industry has a huge challenge, but it is good to have to generate new things and there is no doubt: what works is long-lasting, professionally created content,” he finalized.
