U.S. HISPANIC
Discovery: Short fiction formats like Las Bodas de Malena are one of the group’s strong bets
Maribel Ramos-Weiner| 12 de julio de 2016
The development of short fiction formats like {Las Bodas de Malena;www.produ.com/television/videos/index.html?Noti=11262}, is one of Discovery Networks´bets, as well as to continue pursuing campaigns such as Celebrando México and Empieza Por Algo. That is what Gerardo López-Gallo, VP at Discovery Networks Mexico said.We are seeing a very good moment. We’re pushing to have local contents, more Mexican participation in productions with presence in social networks and other platforms. We have different projects in development phase and other ones that have been recently launched, like Mexicánicos 3 and short formats like Las Bodas de Malena, which have allowed us to enter and better understand the fiction genre, he explained. He mentioned that short formats allow having more intelligent and well-focused contents: We want to keep telling these stories and engaging the audience emotionally. He stated that they will continue with the social campaigns Celebrando México and Empieza por Algo, in the aim to bring their contents closer to the audience.
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