U.S. HISPANIC
Discovery: TV Everywhere is a great accomplishment
Maribel Ramos-Weiner| 25 de octubre de 2019
Year-To-Date (YTD), Discovery en Español is the #1 factual channel of pay-TV in Spanish among the demographics Adults 25-54, Women 25-54 and Homes 25-54 the US whereas Discovery Familia, is the only pay-TV channel in Spanish with a Year-Over-Year (YOY) growth of +36%.
“Last month, one of the top series of the channel, Todo en 90 Días: ¿Felices Para Siempre?, was positioned in first place among the demographics 25-54, 18-49, W18-49 and 2+, turning Discovery Familia into the #1 pay-TV channel during prime time among the demos 18-49 (56K), W18-49 (30K) & W25-54 (30K). The show obtained the highest ratings of the channel in five years,” mentioned satisfied Ángela Recio Sondón, Channel VP, Discovery U.S. Hispanic.
The debuts include the new episodes of Mexicánicos for Discovery en Español and more from Motor X, as well as a new series that is in development. For Discovery Familia there are new episodes of Mientras No Estabas.
Recio mentioned that one of the big accomplishments this year was the expansion of the TV Everywhere offer, Discovery en Español GO and Discovery Familia GO, which are now available on the Roku and Amazon Fire devices, along with the iOS and Android platforms.
The app Discovery en Español GO has a growth of +288% in total users YOY Jan-Sept 2018 vs Jan-Sept 2019, and +342% in total streams YOY Jan-Sept 2018 vs Jan-Sept 2019. Discovery Familia GO has grown +308% in total users YOY Jan-Sept 2018 vs Jan-Sept 2019, +169% in total streams YOY Jan-Sept 2018 vs Jan-Sept 2019.
