U.S. HISPANIC
Discovery U.S. Hispanic returns to its Upfront presentation in NY
Maribel Ramos-Weiner| 15 de febrero de 2011
Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a robust new line-up for its flagship network Discovery en Español (DSCE) as well as giving an important overview regarding the rapid ascent of its newest network Discovery Familia. The event will be held on Wednesday, May 18 from 9:30am to 11am, at the Four Seasons Restaurant, and will showcase one of the richest programming line-ups to date by Discovery en Español for its Spanish speaking audiences, leveraging the very best global content from Discovery Communications (Discovery Channel, TLC, Animal Planet, Science Channel and I.D. among others) and also showcasing Discovery en Españols originals and specials which are currently in development.The event will also provide Discovery U.S. Hispanic executives an opportunity to discuss Discovery Familias outlook going forward, as well as share the results of a recently conducted study on Hispanic moms that speaks to numerous areas of interest to advertisers.We are excited about this years Upfront. Not only will we have the Census data to continue to drive the importance of Hispanic media as an integral component of an overall media strategy, but both of our networks are uniquely poised to capture and connect with advertisers, supported by their tangible successes, rich programming choices, desirable audiences segments, as well as our creative out of the box approaches that place brands in highly relevant environments in unique and creative ways, said Víctor Parada, vice president of Advertising Sales for Discovery Networks Latin America / U.S. Hispanic.
