U.S. HISPANIC
Discovery US Hispanic announces its 2018-2019 Upfront slate
Maribel Ramos-Weiner| 8 de mayo de 2018
Discovery US Hispanic announced its 2018-2019 Upfront slate, unveiling Discovery en Español’s compelling new programming lineup and providing a first look at the new Discovery Familia whose signature women and kids programming will now be complemented by the company’s acquisition of Scripps Networks Interactive.
“Over the past two decades, we’ve become the leader in quality, Spanish-language real-life entertainment by carefully curating our content to the needs and interests of our Latino audience. The newly-added programs and the introduction of premium home and food series will not only bring more exciting content to our viewers but will also open the doors to more innovative opportunities for clients seeking to connect with Hispanic audiences,” said David Tardio, VP of Advertising Sales, Discovery US Hispanic.
Discovery en Español, which is also celebrating its 20th anniversary, will build on its most popular genres of automotive, adventure, natural history, and investigation, as well as expand avenues for marketers to reach Latino consumers on all platforms, including linear, digital, mobile, social and virtual reality media. Some of the notable series and specials include Clandestino, Mexicánicos Season 6, SPEEDSHOPmx, Los Hines, Profesión Peligro, Rugido Vivo and Tras la Tumba de Anjesenamon.
Discovery Familia will continue to feature programming dedicated to Hispanic women and the things that matter to them, including the kid-favorite Discovery Kids block.
It will also premiere popular and successful home renovation and food competition programs such as Fixer Upper, Flip or Flop, House Hunters, Eliminado and Derrota a Bobby Flay, which will air for the first time ever in Spanish-language for the U.S. Hispanic audience. It will also offer original content featuring Latin American personalities, such as Locos X el Asado and Un Nuevo Espacio.
In addition, the GO apps for both Hispanic networks have gained traction since their launch last year, more than doubling its users and increasing video views by 730 percent.
This Upfront season, Discovery US Hispanic is creating more branded content opportunities for marketers.
As part of its offering, Discovery en Español will present the following titles: Héroes al Rescate, featuring Latino first responders, SPEEDSHOPmx, a classic-car customization show and a new season of Desafío x 2, the network’s successful adventure series.
Discovery Familia will feature Un Nuevo Espacio, featuring Latina designers ready to tackle design project while growing their business.
In addition, advertisers targeting auto enthusiasts will be able to create branded content through TEN (MotorTrend en Español and Lowrider) and those looking to connect with Latino millennials can do so via Group Nine’s Spanish-language brands El Dodo and NowHola.
“Discovery U.S. Hispanic is unique in that we are the only real-life entertainment media company to offer advertisers the ability to connect with the full spectrum of Hispanic viewers in English and Spanish. This year we’re even better positioned to capture renewed interest from advertisers who have tried unsuccessfully to connect with Hispanic viewers via English-language buys only over the past two years,” remarked Tardio.
