U.S. HISPANIC
Discovery US Hispanic takes branded entertainment Beyond
Maribel Ramos-Weiner| 12 de mayo de 2011
Discovery US Hispanic announced that it is ramping up its offerings from their award-winning Discovery Solutions team with a number of new creative propositions for advertisers. This innovative group connects visionary brands with consumers through relevant long and short content on Discovery en Español and Discovery Familia. As part of Discovery Communications multi-network, multi-language and multi-platform approach, epic productions that air across Discovery US Hispanic and general market networks such as Discovery Channel, Animal Planet and Science will also be available to advertisers for integration and branded entertainment opportunities.Led by Enrique Montoya, vice President, Discovery Solutions and Discovery Creative Group, this arm of Discovery US Hispanic enables the successful fusion of content and commerce made possible through the teams extensive creative agency background. “We are ready to unleash a very powerful set of branded entertainment opportunities for our advertisers this upfront. Discovery Solutions leverages many of our company’s resources to serve advertisers extraordinary value that goes beyond our competitors conventional integrations,” comments Victor Parada, vice president, Discovery US Hispanic Advertising Sales.Premier brands, such as Levis, Sprint, American Airlines and T-Mobile, have already taken advantage of Discovery Solutions in the form of both integrated custom series and short form content. Currently in production, an insurance advertiser is being integrated into a US Hispanic extension of the format Maxed Out, on Discovery Familia.
