U.S. HISPANIC
Discovery: We see the world as a big TV studio, where Mexico is a relevant market
Maribel Ramos-Weiner| 13 de enero de 2015
Henry Martínez, president of Discovery Networks Latin America and U.S. Hispanic
The Mexican market is one of the most relevant in Latin America for Discovery Networks. According to Henry Martínez, president of Discovery Networks Latin America and U.S. Hispanic, that is why the company recently updated its local offices and boosted original production from Mexico to the world. He said 2015 would be a year of great projects supported by technological changes.At Discovery we always look for new opportunities, not just from the point of view of developing Mexico for local consumption, but for also export elsewhere in the world; in addition to the acquisition of international productions. Each of our channels sees the world as its own TV studios, to share stories about nature, engineering and science through their screens, said Martínez.He said technology keeps growing, thats why we need to be conscientious when developing plans in terms of opportunities as programmers and owners of content. We live in a industry of constantly changing programming, content and technology, so we have an interesting future ahead.Martínez said that, in addition to the development of new productions, the company would focus on the area of advertising, because the industry is only capturing a small slice of the advertising pie it deserves relative to the audience it delivers.
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