U.S. HISPANIC
Disguise Appoints Media and Entertainment Leader Jake Stone as New SVP of Commercial
2 de mayo de 2025
Stone will lead the global sales and business development teams as they meet increased demand for Disguise’s offering
Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Jake Stone as its SVP of Commercial.
In this role, Stone will lead the global sales and business development teams as they meet increased demand for Disguise’s offering, which drives unique location based experiences like Top of the Rock in New York City and live concert visuals for artists like Adele, as well as providing virtual production services for films like A Minecraft Movie.
Stone most recently served as Co-Founder and Chief Revenue Officer at CHEQ, where he led the company to 10x year-over-year revenue growth before its acquisition by Cantaloupe Inc.
Prior to that, he was Chief Revenue Officer at Independent Sports & Entertainment, where he launched the Properties division and secured over US$35 million in new business.
Stone has also held leadership roles at Disney and ESPN Media Networks, as well as Infront Sports & Media and has negotiated over US$2 billion in partnerships across enterprise technology and content licensing.
Stone’s experience will enable Disguise to push the envelope even further in the spheres of live events and shows, virtual production and broadcast, as well as location-based experiences and themed entertainment.
Stone’s appointment coincides with the expansion of service offerings at Disguise globally, including the announcement of Illuminarium Co-Founder Brian Allen as the company’s new VP of Creative Services earlier this month.
“Disguise is at the forefront of disruption, blending cutting-edge technology with boundary-pushing creativity, and I’m thrilled to join at such a pivotal moment in the company’s growth. I’m excited to lead the global commercial team as we scale our impact, deepen our relationships across key industries and build a culture focused on long-lasting partnership and innovation,” says Stone.
“Jake’s track record in growing teams and businesses, his experience in media and entertainment, as well as his knowledge of the accelerating sports and venues space, makes him a perfect fit for this position. Jake will play a key role in our next phase of growth as the de facto platform and solutions provider for immersive events, production and experience,” commented Tom Rockhill, Chief Operating Officer at Disguise.
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