DishLATINO and Eugenio Derbez deliver La Gran Sorpresa to everyday Latino heroes during Hispanic Heritage Month

As Hispanic Heritage Month gets underway, DishLATINO and Eugenio Derbez are teaming up to deliver La Gran Sorpresa (the big surprise) in a series of heartwarming videos that reveal an unforgettable experience. The series is the latest way DishLATINO is engaging with U.S. Latinos as part of the Sigue Haciéndola movement.

In the videos, Derbez introduces viewers to several everyday Latino heroes, each of whom has a story of hard work, hope, and triumph over adversity. The videos follow their journey as Derbez reveals a series of escalating surprises culminating in an unexpected reunion that is not to be missed. A highlight video, as well as the videos showcasing each person’s individual surprises, can be viewed here. An English subtitled version of the highlight video can be found here.

“Now more than ever, we need to be reminded that pride, hope, and perseverance are all around us, and I am inspired by the exemplary Latinos I got to know through this experience,” said actor, producer, director, and DishLATINO spokesman Eugenio Derbez.

“For us, every month is Hispanic Heritage Month, and we created Sigue Haciéndola as an ongoing platform to share and celebrate the many cultures that make us Latinos and the many cities we now call home. These new videos bring Sigue Haciéndola to life, honoring people who represent the spirit of the campaign through a moving, memorable event,” said Alfredo Rodríguez, VP of DishLATINO.