U.S. HISPANIC
DishLATINO: The TV market is changing and we are all evaluating OTT options
Maribel Ramos-Weiner| 30 de octubre de 2014
Alfredo Rodríguez, VP of DishLATINO
Like other pay-TV companies, Dish is evaluating over the top (OTT) options to define what the company could potentially offer.During the Hispanic TV Summit in New York, PRODU spoke with Alfredo Rodríguez, VP of DishLATINO, regarding OTT.There is a lot of talk about OTT. Our company and many others are looking at this closely because it could be the future. This may take some time. The current model has worked for a long time and programmers and distributors are keeping a close eye, said Rodríguez.He also spoke about the ad campaign created for the DishLATINO brand with Mexican comedian, producer and entrepreneur Eugenio Derbez. Were creating these commercials with the MARCA agency. The idea is theirs and were also working on the digital area with Havas, which is our creative digital media agency in Chicago, in addition to our media agency Hispanic Group, added Rodríguez.He also made reference to the award received at the Summit, Leadership Award in Hispanic TV: Its a testament to the commitment of the company to not only generating bigger business and more subscriptions, but also to recognizing the opportunities that were available within Hispanic content. For a long time weve been improving our product, making sure Hispanic viewers in the U.S. know this option is available to them. Thanks to this, innovation and hard work, the past five years have shown a growth trend that is very positive to the company.
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