Eduardo Caballero, founder: AHAA needs a boost because it’s not working how I hoped

“It’s definite that AHAA needs a boost. It’s not working how I imagined it would” expressed Eduardo Caballero to PRODU. Caballero is credited with having united the owners of Hispanic advertising agencies in the U.S. to create the Association of Hispanic Advertising Agencies (AHAA). “In any case, I think they are reviving the situation and will do the marketing job that they have to do, not only for their own agency, but for all the agencies and the market in particular” he added. Caballero, a pioneer in the industry, mentioned that the growth of the Hispanic market has been extraordinary. “In the U.S., we have the second biggest Hispanic market of the world, and the most powerful one economically”. “I don’t find it odd that it has reached a trillion dollars in consumer power. Salaries in the U.S. continue to be important and the Latino in the U.S. works all the time” he affirmed.