Egami Group: Multidimensional Identity Is Reshaping Brand Trust

In a groundbreaking study released today by Egami Group, 89% of consumers said that when brands focus on multiple dimensions of their identity, they are more likely to trust the brand and believe it “understands” them.

The launch of two new offerings helps contextualize the multidimensional mainstream movement: See Me More, a proprietary research initiative on how multidimensional audiences demand brand, cultural, and technological fluency; and MDM (Multidimensional Mindset), a new AI-enabled platform designed to operationalize insights at scale. Together, they reaffirm EGAMI’s mission: to bring humanity back to brands and create work that moves the world forward.

Introducing See Me More: A Wake-Up Call for Brands

See Me More was introduced as an effort to decode the multidimensional consumer. The research found that nearly 50% of consumers want brands to consider all aspects of their identity beyond race and gender. The study also revealed that despite setbacks in DEI (diversity, equity, and inclusion) initiatives in 2025, by 2026, 81% of consumers will remain loyal and primarily spend on brands that support DEI and multicultural communities—even if it costs more.

The study also showed that while quality (62%) and affordability (64%) remain the primary decision drivers, cultural authenticity, commitment to DEI, and community engagement continue to build trust and long-term brand value—especially among Gen Z and millennials. Across generations, consumers were almost universally aligned in wanting brands to engage with them through other dimensions of their identity beyond race and ethnicity: their interests and hobbies, their faith, their unique personality traits, and—particularly for Gen Z and millennials—their sexual orientation.

“Marketers and brands tend to keep audiences segmented and rely on generalized indicators to develop brand strategy, rather than tailoring campaigns to reach consumers based on their unique and defining factors—and then they wonder why their campaigns don’t deliver ROI,” said Teneshia Jackson Warner, CEO and founder of EGAMI Group. “See Me More is both a wake-up call and a roadmap. Brands that evolve how they see and engage with consumers will unlock growth, especially within the $7 trillion multidimensional mainstream buying power.”

MDM: Intelligence That Acts

To drive the shift from insight to activation and help brands understand multidimensional mainstream perspectives, EGAMI launched Egami Multidimensional Mindset (MDM™), an internal AI-powered platform that integrates multidimensional audience data, predictive analytics, and real-time campaign optimization.

MDM enables brands to:

• Map and segment audiences beyond standard demographics
• Predict emotional resonance, virality potential, and behavioral patterns
• Simulate cultural focus groups at scale to test and refine creative work
• Dynamically optimize campaigns across cultural contexts
• Translate cultural resonance directly into measurable ROI

By combining research-driven insights with predictive AI, EGAMI’s MDM tool is creating an operating system for modern marketing—one where culture and data converge, identity complexity fuels creativity, and technology enhances empathy.

“We’re Not Just Talking About Change—We’re Enabling It”

“MDM represents the next evolution of our work,” added Jackson Warner. “We’re not just identifying where marketing needs to go—we’re building the infrastructure to help brands get there.”

Brands that want to stay ahead must move beyond outdated playbooks, embrace multidimensional audiences, and act with greater intention. We deliver both the strategic vision and the engine to make it possible.