U.S. HISPANIC Versión en español
Electric Entertainment Celebrates 25th Anniversary with Party at MIPCOM
17 de octubre de 2025
Dean Devlin, CEO, Electric Entertainment
During MIPCOM, Electric Entertainment celebrated its 25th anniversary with a party. Dean Devlin, the company’s CEO, told PRODU: “Many buyers we’ve worked with over the years came by, and in moments like that, you realize that you only survive 25 years thanks to your partners — those amazing people who have supported you, who have bought your product and continue to buy it. It was very emotional to see all those people we’ve worked with for so many years, all gathered together to show their support.”
Asked about the market and the state of MIPCOM, Devlin said that the business is always evolving, and the challenge is being able to evolve along with it — and fast enough. “We’re not a huge cruise ship; we’re a small speedboat, so our ability to navigate rough waters is a bit easier. But above all, we’re focused on content. We try to create high-quality escapist entertainment, and over the years we’ve found that it always comes back to that: no matter the trends, at the end of the day, people have difficult lives, they face tough situations, and the chance to escape reality for an hour — whether it’s through our magical library or following our con artists taking on insurance companies — gives them a little breather. We’ve been able to survive the ups and downs and craziness of this business by staying true to the kind of stories we love to tell,” he said.
Regarding MIPCOM itself, Devlin commented that it’s getting more expensive, and he’s heard many buyers complain about how much they have to pay for their accreditations, as well as others complaining about how costly it is to be there. “I hope they fix that, because it’s been such a great tradition. I love coming to MIPCOM, but I think they have some challenges they’ll need to face,” he added.
RELATIONSHIP WITH LATAM AND THE HISPANIC MARKET
Asked about his relationship with the Latin American and U.S. Hispanic markets, Devlin said they were quickly embraced by the region. A couple of years ago, they established a new partnership with AMC. “They’ve turned out to be fantastic partners. But our relationship goes back a long way. In fact, even our own FAST channel in the U.S. launched a Spanish-language version, which surprisingly did very well. So the Latin audience has always been very generous and very supportive,” he said.
MORE SERIES LAUNCHES
Looking ahead, Devlin said the company is becoming more ambitious, and this year they launched more new series than ever before. “I think there are opportunities in many different forms — some traditional, some not so much. This year we’re launching a series called The Polycouple, which originally came from stories by TikTok content creators. I fell in love with the project, reached out to them, and we ended up turning it into a single-camera half-hour comedy. So where content comes from or how it’s sold will continue to evolve constantly. But at the end of the day, what we love to make are joyful, optimistic, hopeful, and fun series,” he emphasized.
He mentioned that among the new series are Leverage: Redemption, as well as the third season of The Ark, the second season of The Librarians — which will air next year — along with The Polycouple and Sloan and the Cosmic Schlep, two new series premiering next year.
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