U.S. HISPANIC
Endemol Shine Latino: We want to strengthen our presence in Mexico with new formats
Maribel Ramos-Weiner| 16 de junio de 2015
Endemol Shine Latino, will have advisors before and during the production process of the new edition of Big Brother México, that Televisa will take to the screen of Canal 5 under the production of Miguel Ángel Fox.Sergio Lazarov, Production VP at Endemol Shine Latino, stated that they will have a team of international advisors responsable for kicking off all the editions of Gran Hermano from China to Brazil, and the new versions in Canada, who will train the Mexican team in key dates before the casting and during the production, offering all the tolos we have, such as the catalogue with more than 300 tests that participants went through, and choose the ones that best adapt to the country. We will also help develop new dynamics that make this program something totally new on TV, he commented.For Lazarov, to return to México with Big Brother for Televisa, as well as start a new season of Todo o Nada with Azteca, is an opportunity to consolidate their presence in that country, where they will seek to place new formats, such as the recently announced series El Vato for NBC Universo.”Endemol is now open to producing with more networks to open up scenarios. We will start to produce Gran Hermano for Telemundo in 2016 and want to continue offering entertainment products. Now, we are beginning with fiction series to have a broader catalogue”. Finally, he said that through their Digital Productions Division, we are exploring to generate things on demand or that can be placed on platforms such as YouTube.
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