U.S. HISPANIC
ESPN Deportes telecast of Spains El Clásico delivered a 7.2 coverage rating
Maribel Ramos-Weiner| 3 de diciembre de 2010
Xavi was one of the players from Barcelona with great performance during the match
ESPN Deportes telecast of Spains El Clásico delivered a 7.2 coverage rating, according to Nielsen, averaging 371,000 Hispanic households, making it the networks third highest-rated and third most-watched telecast this year. The top two remain the last Clásico (April 10, 466,000 households) and Chivas vs, Manchester United (July, 30, 408,000). Mondays game drew strong numbers in key Hispanic markets, with Miami leading the way with a 3.3 Hispanic rating up 126 percent compared to the previous Clásico in April 10, 2010.On Monday November 29th, {ESPNDeportes.com} posted its busiest traffic day in the U.S. with 1.133 million page views, spurred by the commanding 5-0 victory by Barcelona over Real Madrid in La Ligas El Clásico. The previous high, 1.023 million page views, occurred Thursday, June 17 (France vs. Mexico in the 2010 FIFA World Cup in South Africa). ESPNdeportes.com also posted record numbers during the day with 80,000 video views in the U.S.
