U.S. HISPANIC
ESPN Deportes announces new programming initiatives for 2011-2012 season
Maribel Ramos-Weiner| 17 de mayo de 2011
El Diez with Alfonso Herrera, is shot in HD on location in Mexico City
ESPN Deportes enters the 2011-2012 Upfront season with a series of innovative programming, focusing on original content, including its first original scripted series, the launch of ESPN Deportes’ first local Spanish-language site; and the acquisition of marquee soccer programming.The network announced these ground-breaking initiatives at the company’s overall Upfront presentation for advertisers and clients in New York City. ESPN Deportes and Time Warner Cable launch {ESPNDeportesLosAngeles.com}, the first Spanish-language site fully dedicated to covering sports for the local fan in Los Angeles. The co-branded site features exclusive, local-relevant and original content focused on analysis and opinion created by ESPN Deportes multiple platforms and award-winning contributors based in Los Angeles, Mexico, New York, and Miami.The channel debuts its first original scripted series, El Diez, a star-studded 10-episode scripted-drama that chronicles the life of a professional soccer player who arrives to Mexico City in search of glory.El Diez takes viewers through the journey of Chava Espinoza (Alfonso Herrera), a young soccer player from Ocotlan, Jalisco, whose performance in the Under-20 World Cup makes him an overnight star.El Diez is shot in HD on location in Mexico City, with a filmic style and storylines that mirror today’s headlines. The series is slated to premiere in the fall of 2011.Following the format of ESPN prime-time newsmagazine E:60, ESPN Deportes launches its own version of the show featuring a team of renowned reporters pursuing culturally-relevant stories that take an inside look at the world of sports. The show debuts June 13 with a look at the Latin Impact on MLB, the journey of Latin ball players in the Major League Baseball.
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