U.S. HISPANIC
Fox Deportes adds American college football to its program offerings
Maribel Ramos-Weiner| 30 de agosto de 2012
Fox Deportes will present 14 regular-season college football games live in Spanish
Fox Deportes makes history by broadening its program offerings with the addition of the incredibly popular American sport of college football to its telecast schedule. The announcement was made by Vincent Cordero, EVP & general manager, Fox Deportes. The networks coverage of 17 games is the most-ever carried in one season in the history of U.S. Latino media, and none have been televised on Fox Deportes since 1996.The addition of major college football to Fox Deportes comes just a week after the network announced its plans to carry 15 NASCAR Sprint Cup races next season, including, for the first time ever, live Spanish-language coverage of the storied Daytona 500.We are thrilled to work with the Big 12 and Pac-12, and proud to expand our event portfolio by offering the biggest sports brands that reflect and serve todays U.S. Latino. U.S. Latinos are the New Face of America, representing the largest minority at our nations colleges, with 2.1 million students enrolled. Latinos comprise 74% of the growth in total U.S. collegiate enrollment since 2010, said Cordero. Fox Deportes is set to present 14 regular-season college football games live in Spanish, primarily from the Pac-12 or Big 12 conferences, plus the Pac-12 and Big Ten Football Championship games and the AT&T Cotton Bowl Classic in January.
