U.S. HISPANIC
Fox International Channels and RCN announced joint venture to launch new US hispanic broadcast network
Marcela Tedesco| 24 de enero de 2012
Fox International Channels (FIC) and the RCN Television Group will launch MundoFox, a new Spanish-language television network catering to the U.S. Hispanic market. The network is scheduled to launch during the Fall season.Content for the network, that will aim to bring a similar sensibility as the Fox Network, will come from several sources, including: RCN, Fox International Channels, Fox Deportes, Shine Group, NTN24, and third-party suppliers.There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers. Fox saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television, said Hernán López, President & CEO of Fox International Channels.RCN has provided the main Hispanic networks in the U.S. with much of their prime time content for over two decades. We now plan to maximize our capabilities and bring an increasing variety of fresh and innovative productions directly to Spanish-speaking viewers, said Gabriel Reyes, CEO of RCN. Fox International Channels operates 350 channels in 35 countries, and most recently achieved great success with a consortium of three cable networks targeting the U.S. Hispanic consumer: FOX Deportes, Utilisima and Nat Geo Mundo. RCN is one of the largest producers and exporters of Spanish-language television in the world and operates cable channels throughout the Americas. MundoFox has plans to be carried on stations covering 75% of U.S. households.
