U.S. HISPANIC

FOX Sports: We treat the Mexican team as a local team during the broadcasts of the Copa America Centenario in English

Maribel Ramos-Weiner | 9 de junio de 2016

FOX Sports is deploying an important coverage of the Mexican and US teams during the broadcasts in English of the Copa America Centenario.“We are offering the Tri the same home team treatment that we offer the US team. We have a reporter -Francisco Xavier Rivera- in the stadium of the games in Mexico, who is conducting interviews in Spanish and translating them simultaneously for our Hispanic audience that prefers English,” explained to PRODU, David Neal, Production VP and executive producer of World Cups for FOX Sports.FOX Sports has the rights in English for the broadcast of the Mexican team in the US. The channel will devote around 102.5 hours to the Copa America Centenario.For comments on the Copa America Centenario, the signal also has the support of the comments by the latino MLS player, Hércules Gómez.Neal highlighted the role of Fernando Fiore, ex Univision, who successfully made the crossover to the general market and is the anchor of the daily show Copa Tonight and is co-presenter of the coverage of the tournament.For Neal the fact that for the first time the US is host of a Copa America represents a tremendous opportunity for the channel to offer a relevant event for Hispanics in that country who are fluent in English.

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jueves, 9 de abril de 2026

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