U.S. HISPANIC
FremantleMedia LatAm: Introducing new structure at NATPE
Maribel Ramos-Weiner| 23 de enero de 2014
Adrián Santucho, CEO of FremantleMedia LatAm
FremantleMedia Latin America will introduce the new structure of FremantleMedia Mexico, U.S. Hispanic and Pan-regional at NATPE 2014.Were strengthening our production area for the existing catalog and will introduce our Development and Content Department, which is developing original formats and adapting existing format to the needs of each market, said to PRODU Adrián Santucho, CEO of FremantleMedia LatAm.Santucho is responsible for the development of the U.S. Hispanic market. U.S. Hispanic is one of the most critical responsibilities of our new structure at FremantleMedia Mexico, U.S. Hispanic and Pan-regional. Were focused on continuing to work with the big networks and on opening new sales channels, he said.Natalia Rodríguez, manager of Sales and Production, said that under the new structure and Santuchos vision, efforts are being directed towards development and expansion strategies at a pan-regional level.FremantleMedia LatAm will be situated in the second tower, suite 3003, at the Tresor Tower. It will be represented by Santucho; Daniela Busoli, CEO FremantleMedia Brazil; Constanza Cagliolo, creative director of FremantleMedia Mexico; Treicy Benavides, executive producer for Latin America; and Natalia Rodríguez.
