U.S. HISPANIC
Globo hosts BR Day New York bringing together more than a million people
Maribel Ramos-Weiner| 8 de septiembre de 2015
The crowd gathered at Sixth Avenue to praise the Brazilian The GreenYellow Mood
New York once again welcomed BR Day. On Sunday, September 6th, the crowd gathered at Sixth Avenue to praise the Brazilian The GreenYellow Mood. The event was presented by Brazilian actor Bruno Gagliasso, who stars in the telenovela Precious Pearl, as Franz Hauser, which just premiered on Telemundo. With five hours of live music, the show was a colossal celebration with performances by Paula Fernandes, Fábio Jr., Durval Lelys and Olodum.A day before the party, on Saturday, Globo prepared a surprise for the city: everyone walking through bustling Times Square was treated to an energetic surprise show by Brazilian percussion group Olodum. The surprise performance was a preview of Olodum’s BR Day spectacle, and typical of Olodum’s classic style, as a group that has performed with stars like Paul Simon and Michael Jackson. And to warm up the pre-party atmosphere with the Brazilian community living in the United States, Globo promoted a contest on its social media and brought the winner and a guest as VIPs to BR Day NY. To compete, fans posted photos on Globos official page showing their greenyellow side. The most creative photographer won a trip to New York, which included airfare and accommodations, and access to the backstage pass where they met the artists in person. On Sunday, the party went international and was viewed in Brazil and around the world. Globo broadcasted the BR Day NY live via online streaming on {GShow.com} Globos entertainment portal. BR Day NY also had special space in exclusive programs for subscribers of Globos international channel in the Americas. Formerly known as Brazilian Day this iconic event began in 1984 on 46th Street, also known as Little Brazil, in celebration of Brazils Independence Day
Diario de Hoy
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