U.S. HISPANIC
Grupo ¡HOLA! and Atresmedia Television join forces to launch ¡HOLA! TV channel
Maribel Ramos-Weiner| 10 de septiembre de 2013
Grupo ¡HOLA!, via its eponymous flagship magazine ¡HOLA!, the premier source for lifestyle and news on celebrities, royals, and the elite around the world, has partnered with Atresmedia Television, one of Spains leading programmers, to launch ¡HOLA! TV. Marking ¡HOLA!s first foray into television, pay TV channel ¡HOLA! TV will begin broadcasting in the coming weeks throughout Latin America and the U.S. The new channels programming which will include original productions created specifically for Latin American and U.S. Hispanic audiences will be an extension and visual reflection of the ¡Hola! brand, and will share common themes and content with the magazine, including: access to high society, royals, iconic figures, and big exclusives; human-interest stories; fashion; and aspirational and lifestyle content rooted in quality, professionalism, style and respect for both celebrities and viewers. The launch of ¡HOLA! TV represents an extraordinary opportunity to expand the ¡Hola! brand and is a natural next step in our mission to deliver across multiple platforms, reinforcing our relationship with our readers and reaching new audiences. ¡Hola! TV will offer a new way to experience ¡Hola! 24/7, while continuing to reinforcing the leadership position of our various magazine editions throughout Latin America, said Eduardo Sánchez Pérez, editor in chief and general manager of ¡HOLA! Magazine. ¡HOLA! TV will be produced in Miami and based at Imagina US studios where over the past few months a team has been working under the editorial and production supervision, respectively, of ¡Hola! and Atresmedia Television. The network will be overseen by the newly appointed Chief Executive Officer and general manager Ignacio Sanz de Acedo, who will report directly to the board of ¡HOLA! TV in Madrid, Spain.
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