U.S. HISPANIC
HBO Latin America to launch a new digital platform for HBO GO as a paid online service in LatAm and the Caribbean
Maribel Ramos-Weiner| 8 de octubre de 2015
In one of the most anticipated strategic moves in the region, HBO Latin America announced plans to launch a new digital platform for HBO GO as a paid online service in Latin America and the Caribbean. The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year. By launching HBO GO as a streaming service à la carte, HBO Latin America will offer premium content from the HBO/MAX channels for the first time in the region to consumers who have a broadband connection alone. HBO GO is currently available as a complement to the premium HBO/MAX subscription package through pay TV operators in the region. With the launch of the new platform as an online subscription service, broadband only consumers will be able to have access to HBO GO through distributors offering the service throughout all of Spanish-speaking Latin America, Brazil, and the Caribbean. We have seen changes in content consumption habits and are launching this new HBO GO platform as an à la carte service in response to those trends. We are creating options and adding more flexibility to our model and for our distributors, giving consumers the choice to enjoy the premium content of HBO/MAX in the manner they want, said Emilio Rubio, CEO of HBO Latin America.
