U.S. HISPANIC
HBO Max launches in LatAm in June
Maribel Ramos-Weiner| 11 de febrero de 2021
Johannes Larcher HBO Max International
WarnerMedia’s direct-to-consumer streaming platform HBO Max is scheduled to launch in late June in 39 territories across Latin America and the Caribbean, marking the first availability for the platform outside the U.S.
“We are thrilled for the launch of HBO Max in Latin America and the Caribbean, which is the first step in bringing WarnerMedia’s Direct-to-Consumer service to consumers outside of the U.S., and around the world. By combining HBO with the very best of WarnerMedia’s series and film catalog, as well as locally produced content from master-storytellers in Latin America, HBO Max will offer fans in the region an unforgettable and enriching entertainment experience,” said Johannes Larcher, Head of HBO Max International.
At launch, existing HBO GO direct-billed customers, as well as those who are billed through eligible partners, will get instant access to HBO Max. The existing HBO GO service in Latin America and the Caribbean will be phased out.
Following the arrival of HBO Max in Latin America and the Caribbean, the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.
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