Henry Martínez of Discovery Networks LatAm & US Hispanic: Celebrating 20 years of the launch of Discovery Channel in the region

Henry Martínez, President of Discovery Networks Latino America & US Hispanic, hosted in Buenos Aires the 20th anniversary celebration of the launch of Discovery Channel in the region.“It’s been 20 years of growth. Today we have 11 signals distributed in the region. Thanks to the support of our advertisers and affiliates we’ve grown to develop the best factual and lifestyle programming,” said Martínez.He also said there is still much room for growth in the pay-TV industry because, “it has not reached maturity.”Martínez added that, generally speaking, pay-TV reaches a third of the region, making it a must for advertisers.Discovery currently has 500 employees across the region. “There is a lot of passion and pride,” he added.