U.S. HISPANIC
High Noon Latino: Mexicánicos is a docu-reality program compatible in two markets: Mexico and Hispanic US
Maribel Ramos-Weiner| 5 de marzo de 2015
Erika Navarrete, senior director of Development for the Hispanic US and Latin America markets of High Noon Latino
The project Mexicánicos, which debuted last Monday February 2nd at 10pm on the Discovery en Español in Hispanic US, represents a tremendous opportunity for High Noon, according to comments from Erika Navarrete, senior director of Development for the Hispanic US and Latin America markets of High Noon Latino. Mexicánicos aired on Discovery Channel in Mexico last fall.It’s our first project where our team found talent based abroad for a network in the U.S. Mexicánicos is the ideal show because of its dual market compatibility. It works for both the Mexican and American territory without having to dub or subtitle -something very rare for a docu-reality format. Oftentimes there are accents, dialects and cultural aspects that simply don’t cross over. That’s precisely the beauty and the success of Mexicánicos. It is relatable to the folks in Mexico as much as it is to the Spanish-speaking folks here in the US. Not just in terms of language, but also in the genre of car building,” said Navarrete.As a department, High Noon Latino is making it a priority to find more talent and worlds that cross over seamlessly into a second window. “Networks love that opportunity and so do we, she added.She indicated that working with Discovery en Español has been a fantastic alliance and the coproduction with Drako Media was very positive. “We’re very hopeful that this project fosters future co-production partnerships in the future.
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