U.S. HISPANIC
Historical year for NBCUniversal Telemundo Enterprises
Maribel Ramos-Weiner| 12 de mayo de 2017
Laura Molen, César Conde, Luis Silberwasser and Peter Blacker during the web-conference
César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, started the upfront press web-conference highlighting that it has been a historical year for Telemundo and that they ended April as the only large Hispanic network with growth in this TV season. “In fact, we have grown double digit and our competition has fallen double digit,” pointed out Conde.
He added that for six consecutive years, Telemundo is positioned as the first Hispanic network in VOD.
He highlighted three key aspects for this upfront season: the continuous growth of opportunity the Hispanic market represents for advertisers, the change they notice in the landscape of Hispanic media and how Telemundo is redefining Hispanic media in that scenario.
Regarding the opportunity of the Hispanic market, which represents 57 million Latinos in the US and more than US$1.5 trillion, “it is difficult to ignore this market that has become the 12th biggest economy in the world. It isn´t about the size of the population anymore, it is about how Latinos can impact business growth in the US.”
For his part, Luis Silberwasser, president of Telemundo, mentioned that they have 800 hours of programming, highlighting as a big bet, the return of La Reina Del Sur with Kate del Castillo.
“We are going to continue innovating, trying new things. In these TV matters, it is absurd to think that everything is going to work. You need to have perspective. Telemundo 5 or 10 years ago had a big audience difference with Univision. Today we are just beside them. Regardless of the fact that some things work out and some don´t, Telemundo is building a different strategy. We are the only channel that is growing double digit to date,” said Silberwasser when consulted on the low results of La Fan and Guerra De Ídolos in their primetime.
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